Typography matters in design

What comes to typography, it’s one of the most crucial element in design and design process. The hard work of choosing the right typeface especially comes out when creating bilingual project. A good example is Chinese language.

Chinese typefaces usually include Western fonts but, to be honest, their style is not so visually appealing. Hereby, you end up having too different typefaces in your design and even in a paragraph: Chinese and Western in order to make your design look balanced.

A New-York-based designer and typographer TienMin Liao tries to change this bilingual obstacle. Her “Bilingual Lettering” project is a series of Latin-Kanji pairing studies for use in bilingual lettering and logotype. The project is a great example how to approach design/typography and create bilingual lettering in order to make visually balanced design.

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