Pantone chooses Classic Blue for its color of the year 2020

Pantone Color of the Year 2020 - Classic Blue 19-4052
Pantone Color of the Year 2020 – Classic Blue 19-4052

Pantone has announced its color of the year for 2020, naming Pantone 19-4052 Classic Blue as its choice.

The American color company, which chooses a shade every year, says that it is a “timeless and enduring hue elegant in its simplicity”.

“We are living in a time that requires trust and faith,” says Leatrice Eiseman, executive director of Pantone. “It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.”

Pantone describes the color “A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience”.

It’s interesting to see what kinds of designs the year 2020 brings. Find more about the PANTONE 19-4052 Classic Blue on their website.

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A collection of identity style guides from around the world

At some point, every graphic designer comes to the moment they need to design graphic manual / identity guide to the company or brand that is their client. This can be confusing at first.

It can be helpful to see the various grids, layouts, and details included in the style guides designers prepare for clients. Logodesignlove has collected various identity style guides to give designers some preferences. This is a good place to start to get ideas for your own design project.

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Typography matters in design

What comes to typography, it’s one of the most crucial element in design and design process. The hard work of choosing the right typeface especially comes out when creating bilingual project. A good example is Chinese language.

Chinese typefaces usually include Western fonts but, to be honest, their style is not so visually appealing. Hereby, you end up having too different typefaces in your design and even in a paragraph: Chinese and Western in order to make your design look balanced.

A New-York-based designer and typographer TienMin Liao tries to change this bilingual obstacle. Her “Bilingual Lettering” project is a series of Latin-Kanji pairing studies for use in bilingual lettering and logotype. The project is a great example how to approach design/typography and create bilingual lettering in order to make visually balanced design.

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The Complete Beginner’s Guide to Chinese Fonts

How many glyphs are there in a Chinese font set? Does Chinese have “serifs” and “sans-serifs”? What is the Helvetica of the Chinese font world?

To know all the answers, you can read this awesome article “The Complete Beginner’s Guide to Chinese Fonts” by Kendra Schaefer to know more about Chinese fonts and typography. It’s totally worth reading!

About the Author

Kendra Schaefer has been living predominantly in China since 2002. A former front-end designer and art director, Kendra now writes about pretty Chinese interfaces and the Beijing tech scene, taking on the occasional UI design project.

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Silver at the 10th Gain How Cup Design Competition

Lumidesign has reached second place at the 10th Gain How Cup Design Competition with work ”Future Past”. 

The design idea for Future Past came from single concept of contract. Contrast between the past and the future where different designs represent different eras and ways to approach future city building while sharing the common concern and future vision.

Different cities tell their own story and many stories come to one vision. In the future everything is connected and where city and nature lives in harmony. The meaning of design is how we all are learning and how we all need to learn from the past to make greener, cleaner and smarter future.

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