Northeast and Yilan Coast National Scenic Area NEYCNSA
Taiwan Tourism Bureau
Visual identity for Zhuangwei Dune Land Arts Festival and visual image for 2022 Zhuangwei Dune Land Arts Festival.
Visual image included various designs: logo, festival colors, fonts, festival brochure, mask design, web design, etc.
Logo was designed to be the main logo for this year festival and future festivals. Color variations represent the cultural and human diversity of Zhuangwei and Yilan region while bringing everyone together during the festival. The colors are taken from the features of the local area and landscape: mountains, paddy fields, and sand dunes.
Abstract pattern represents sand dunes that continuously change their shapes.