Visual identity for 2023 Zhuangwei Living Arts Festival.

Visual image included various designs: logo, festival colors, fonts, festival brochure, mask design, web design, etc.

This year’s main colors were green, blue and pink (and a few variations of them), representing land, sea and sky. The colors work as a harmonious whole, like land, sea and sky. The name of the event was also changed to Zhuangwei Living Arts Festival to better reflect the purpose of the event.

Logo was designed to be the main logo for this year festival and future festivals. Color variations represent the cultural and human diversity of Zhuangwei and Yilan region while bringing everyone together during the festival. The colors are taken from the features of the local area and landscape: mountains, paddy fields, and sand dunes.

Abstract pattern represents sand dunes that continuously change their shapes.